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Atividade
| 123322 - Marketing para serviços de luxo no Turismo |
| Data da turma: | 21/02/2024
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| Descrição: | Apresentação geral
O conceito de luxo O conceito de marketing O conceito de serviços A cadeia de valor do Turismo Marketing para serviços de luxo no Turismo Encerramento Bibliografia CHEVALIER, Michel; MAZZALOVO, Gerald. Luxury brand management. John Wiley, 2012. CONRADY, Roland; RUETZ, David; AEBERHARD, Marc. Luxury Tourism. Market Trends, Changing Paradigms and Best Practices. Editorial: Springer, 2020. HEMZO, Miguel Angelo. Marketing Luxury Services. Palgrave, 2023 ILORANTA, Riina. Luxury tourism–a review of the literature. European Journal of Tourism Research, v. 30, p. 3007-3007, 2022. ILORANTA, Riina. Luxury tourism service provision-Lessons from the industry. Tourism Management Perspectives, v. 32, p. 100568, 2019. ILORANTA, Riina; KOMPPULA, Raija. Service providers’ perspective on the luxury tourist experience as a product. Scandinavian Journal of Hospitality and Tourism, v. 22, n. 1, p. 39-57, 2022. JAPUTRA, Arnold et al. Luxury tourism: where we go from now?. Asia Pacific Journal of Tourism Research, v. 27, n. 8, p. 871-890, 2022. KAPFERER, Jean-Noël. Managing luxury brands. Advances in luxury brand management, p. 235-249, 2017. KAPFERER, Jean-Noël; BASTIEN, Vincent. The luxury strategy: Break the rules of marketing to build luxury brands. Kogan page publishers, 2012. KELLER, Kevin Lane. Managing the growth tradeoff: Challenges and opportunities in luxury branding. Advances in luxury brand management, p. 179-198, 2017. KO, Eunju; COSTELLO, John P.; TAYLOR, Charles R. What is a luxury brand? A new definition and review of the literature. Journal of Business Research, v. 99, p. 405-413, 2019. KOTLER, Philip et al. Marketing for hospitality and tourism. Pearson, 2017 LENT, Robin; TOUR, Genevieve. Selling luxury: connect with affluent customers, create unique experiences through impeccable service, and close the sale. John Wiley & Sons, 2009. OECHSLI, Matt. The art of selling to the affluent: how to attract, service, and retain wealthy customers and clients for life. John Wiley & Sons, 2014. OKONKWO, Uché. The luxury brand strategy challenge. Journal of brand management, v. 16, p. 287-289, 2009. POPESCU, Ionela-Valeria; OLTEANU, Valerică. LUXURY TOURISM: CHARACTERISTICS AND TRENDS OF THE BEHAVIOR OF PURCHASE. Sea: Practical Application of Science, v. 2, n. 2, 2014. THIRUMARAN, K.; RAGHAV, Mohit. Luxury tourism, developing destinations: Research review and trajectories. Asian Journal of Tourism Research, v. 2, n. 2, p. 137-158, 2017. WIRTZ, Jochen; HEMZO, Miguel Angelo; LOVELOCK, Christopher. Marketing de serviços: pessoas, tecnologia e estratégia. 8th ed. São Paulo, 2020. |
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| Carga Horária: |
4 horas |
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| Tipo: | Obrigatória | ||||
| Vagas oferecidas: | 300 | ||||
| Ministrantes: |
Miguel Angelo Hemzo |
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