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Atividade
| 122699 - Corporate social responsibility applied in the tourism sector |
| Período da turma: | 19/02/2024 a 22/02/2024
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| Descrição: | Class 1: Evolution of the CSR concept; introduction, incipient period, philanthropic, philosophical, tactical, strategic and current period.
1)Peña, D. D., Serra, A., & Ramón, J. (2017). Factores determinantes del conocimiento de la responsabilidad social empresarial en el sector hotelero del caribe colombiano. Revista Ibero Americana de Estrategia, 16(2), 104-124. 2)Zheng, S. Y., Chen, R., Liu, H., Li, J., Fahad, S., & Li, B. (2023). Corporate social responsibility initiatives and their role in firms’ reputation and green economic recovery through organizational trust. Environmental Science and Pollution Research, 1-12. Class 2: CSR development model applied to a tourism company: 3 elements will be addressed; 1) motivation, 2) implementation and 3) the obstacles that entrepreneurs and/or the local community assume or challenge to adopt a CSR policy. 1)Huang, Y. C. (2023). Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development. Asia Pacific Journal of Marketing and Logistics. 2)Xu, S., Mou, Y., & Ding, Z. (2023). The more open, the better? Research on the influence of subject diversity on trust of tourism platforms. Marketing Intelligence & Planning, 41(8), 1213-1235. Class Class 3: Practical cases of CSR implementation in organizations in the tourism sector. Project in groups. Consideration will be given to the stages of CSR implementation in the tourism sector: Awareness, commitment, communication, incorporation, collaboration and evaluation. 1)Peña Miranda, David and Plaza, Antonio and Fraiz Brea, José, The Investigation of Business Social Responsibility in the Hospitality Sector. Analysis and Review of the Scientific Literature. September 12, 2016. Revista turismo y sociedad, No. 18, Enero - Junio de 2016, Available at SSRN: https://ssrn.com/abstract=2837862 2) Fatima, T., & Elbanna, S. (2023). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework. Journal of Business Ethics, 183(1), 105–121. https://doi.org/10.1007/s10551-022-05047-8 3)Uyar, A., Koseoglu, M. A., Kuzey, C., & Karaman, A. S. (2023). Does firm strategy influence corporate social responsibility and firm performance? Evidence from the tourism industry. Tourism Economics, 29(5), 1272-1301. Class 4: Presentation of group projects. Analysis of lessons learned and farewell. 1)Peña Miranda, David and Plaza, Antonio and Fraiz Brea, José, The Investigation of Business Social Responsibility in the Hospitality Sector. Analysis and Review of the Scientific Literature. September 12, 2016. Revista turismo y sociedad, No. 18, Enero - Junio de 2016, Available at SSRN: https://ssrn.com/abstract=2837862 |
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| Carga Horária: |
12 horas |
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| Tipo: | Obrigatória | ||||
| Vagas oferecidas: | 30 | ||||
| Ministrantes: |
Luz Arelis Moreno Quispe |
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